Case study
Replacing fragmented reports with one decision view.
A marketplace analytics engagement that connected tracking, CRM and ad data into one dashboard the team actually uses.
- Client
- Novum Market
- Industry
- Marketplace
- Service
- Consulting
- Engagement
- 3 months
Performance snapshot
Reporting time / week
-8h
Tracking accuracy
98%
Pipeline trend
-8h
Reporting time / week
Hours saved every week on manual reporting.
98%
Tracking accuracy
Share of key conversions tracked correctly.
1
Source of truth
One trusted dashboard instead of five reports.
The challenge
Novum's team spent a full day every week building reports from different tools, and the numbers never matched. Leadership had stopped trusting the data and made budget decisions on instinct.
- Analytics, ad platforms and CRM showed different numbers.
- Key marketplace events were not tracked.
- Weekly reporting took a full working day.
- Leadership did not trust the dashboards.
What we did
- 01
Audit tracking
Checked every key event across site, apps and CRM.
- 02
Fix and connect data
Repaired broken tags and linked ad, analytics and CRM data.
- 03
Build one dashboard
Created a single view for leadership with the few metrics that matter.
- 04
Set a review rhythm
Introduced a short weekly review built around that dashboard.
Results
Key metrics before and after
Indexed comparison, before = start of engagement
Tracking accuracy
Reporting time / week
Pipeline contribution over 3 months
Normalized index, month 1 = 100
Client testimonial
“For the first time, everyone in the meeting looks at the same numbers.”
Reporting went from a weekly chore to a ten-minute review that actually drives decisions.
Ananya Mehta
COO · Novum Market
