Case study
Growing non-brand visibility in a competitive market.
A fintech SEO programme that shifted focus from vanity rankings to commercial search demand and useful content.
- Client
- Kora Finance
- Industry
- Fintech
- Service
- SEO
- Engagement
- 6 months
Performance snapshot
Organic leads
+54%
Non-brand visibility
+61%
Pipeline trend
+54%
Organic leads
More leads from non-brand organic search.
+61%
Non-brand visibility
Higher visibility for priority commercial queries.
38
Pages rebuilt
Key pages rewritten around real customer questions.
The challenge
Kora Finance ranked well for its brand name, but almost all organic leads came from people who already knew the company. Content targeted broad topics with little commercial intent, and important product pages were thin.
- Non-brand search brought very few leads.
- Blog content targeted broad, low-intent topics.
- Product pages did not answer common questions.
- Competitors owned most comparison searches.
What we did
- 01
Map commercial demand
Grouped product, comparison and problem-led searches by intent and value.
- 02
Rebuild priority pages
Expanded product and comparison pages with clear answers, proof and next steps.
- 03
Focus the content plan
Replaced broad topics with a smaller plan tied to the product's strongest use cases.
- 04
Track organic leads
Connected search visibility to leads so the team could see which pages drove results.
Results
Key metrics before and after
Indexed comparison, before = start of engagement
Organic leads
Non-brand visibility
Pipeline contribution over 6 months
Normalized index, month 1 = 100
Client testimonial
“We stopped writing for traffic and started writing for customers. The leads followed.”
A smaller, focused content plan did more for pipeline than a year of broad blog posts.
Priya Nair
Head of Marketing · Kora Finance
